Who We Are
Redefining Personal care |




Our Brands
Lush +
The Art of Luxurious Self-Care
At Lush+, we believe self-care is a sacred ritual—an indulgence that nourishes both body and soul. Inspired by generations of herbal wisdom, our journey began in my grandmother’s garden, where saffron threads shimmered like golden sunlight. She taught me the art of blending nature’s most precious gifts, infusing each creation with patience, care, and deep reverence for the earth. Today, we honor that tradition by crafting luxurious, handcrafted soaps, infused with the rarest botanicals and free from harsh chemicals.
Each Lush+ soap is a masterpiece of artisanal excellence—cold-processed, meticulously cured, and enriched with the purest saffron, revered for its skin-brightening and rejuvenating properties. Paired with nourishing oils and potent botanicals, our formulations work in perfect harmony with your skin, offering a sensorial escape into pure indulgence.
True luxury lies in sustainability. Our eco-friendly paper packaging reflects our commitment to reducing waste while protecting the planet. At Lush+, we redefine beauty with integrity, elegance, and respect for tradition.
Experience the radiance of saffron-infused rituals. Share your #LuxuryLather moments with us.
Genuinely U
Nature’s Purest Touch
At GenuinelyU, we believe that self-care should be simple, pure, and deeply connected to nature. Our journey started in my grandmother’s garden, where herbal remedies were a way of life, and saffron, neem, and aloe vera were everyday treasures. Inspired by her wisdom, we handcraft chemical-free, plant-powered soaps that embrace the healing power of Ayurveda.
Every GenuinelyU soap is crafted in small batches, preserving the natural potency of Aloe Vera, Charcoal, Pink Clay, Saffron, and Red Sandalwood. Free from sulfates, parabens, and artificial additives, our soaps gently cleanse, heal, and nourish, offering your skin the care it truly deserves.
Sustainability is at our core. Our eco-friendly paper packaging ensures minimal environmental impact, staying true to our promise of conscious beauty. Because true beauty is GenuinelyU—kind to the skin, kind to the planet.
Rediscover skincare the way nature intended. Join the #GenuinelyYou movement.