Born in the lush hills of Kerala, Lush+ is a tribute to Ayurveda’s purity and wisdom. Founded by Ashar Rahmath, our journey began with a simple belief: true luxury is pure, purposeful, and kind.

Every Lush+ product is still made in small batches, ensuring care, quality, and authenticity. Lush+ is more than a brand; it’s a love letter to Kerala’s earth and my ancestors’ wisdom. When you hold a Lush+ bar, you’re holding decades of care, moonlight-infused oils, and the promise that “luxury can—and should—be good for the world”.